What does Tractiv do : Tractiv has developed a software platform that provides visibility and security for data transactions in the entertainment and financial industry via a centralized immutable ledger. Data vendors and entertainment studios lose millions of dollars a year from illicit redistribution and contract violations. Data end-users pay too much for data they do not need. They are also vulnerable to audits, litigation from violating licensing agreements, and inefficiencies with regard to how data is used internally.
What was the aim of the campaign? Tractiv’s CEO Drew Orsinger was looking to connect with key executives that were in charge of data, information security and content production to understand the key impact of data leakage to further improve his software. Drew also wanted to develop and nurture his relationships which he could turn into clients.
What was the topic? Their chosen topic was “ Revolutionizing Data Accountability Through Immutable Tracking” and the chosen media outlet was Entrepreneur.com
Who was involved? We scheduled in meetings with 10 executives including James C Lacovara, the Chief Compliance Officer at Bangkok Bank, Seth Eichenholtz, Head of Insider Threat Risk Management at Mastercard and Chris Bok, CCO at OTC Markets.
Key insights and Takeaways? Some the key insights include data security within fintechs, the validity of data integrity though a blockchain based approach and transparency over data assets.
Article link:https://www.entrepreneur.com/en-au/technology/revolutionizing-data-accountability-through-immutable/43147
What does Techinsure do : Under Lisa’s guidance, TechInsure addresses industry distribution challenges by helping insurance solutions market to specific target audiences. Instead of going the traditional mass marketing route, with it’s potential fraud exposures, Tech-Insure targets qualified candidates, increases sales and share of wallet.
What was the aim of the campaign? Techinsure CEO Lisa Smith was looking to connect with key executives to understand how Fintechs can benefit from the Insurtech wave. Lisa would also like to further uncover the pressing challenges facing the insurance industry especially the shrinking sales force. Overall Lisa also wanted to develop and nurture her relationships from the executive roundtable into clients.
What was the topic? Their chosen topic was “ “What does the future of Embedded Insurance Sales Look Like?” and the chosen media outlet was IBtimes.com
Who was involved? We scheduled in meetings with 10 executives including Louis Bode, COO of Cedo Group, Donna Jermer CMO of Insuritas and Paul Mlodzik, CCO of Saskatchewan Government Insurance.
Key insights and Takeaways? Some the key insights include how insurers needed to adapt their product and solution to improve sales but also the validation of Lisa’s transaction-as-a-service (TAAS) model. Lisa received a 300% increase on her Linkedin impressions and over 10+ inbound ideas, generating a pipeline of $130,000.
What does Catheon Gaming do : Catheon Gaming is the fastest-growing integrated blockchain gaming and entertainment company globally. The company’s flagship franchise, SolChicks, entered the market following successful fundraising from various venture capital investors, institutions, and launchpad partners.
What was the aim of the campaign?: Catheon Gaming CEO William Wu wanted to nurture his relationship with big web2 tech companies to bring more awareness to Catheon Labs that does Metaverse consulting and advisory. The idea was to also bring more eyeballs to Catheon Gaming as a company.
What was the topic? Their chosen topic was “ Is Metaverse the Future for Business? and the chosen media outlet was Entrepreneur.com
Who was involved? We scheduled in meetings with 10 executives including Zvika Krieger, Director of Responsible Innovation (Meta), Venura Perera, Director for Innovation and Development (Allianz Personal, UK), and Erin Pryor, Executive VP (First Horizon Bank) offered valuable insight on the subject.
Key insights and Takeaways? Some the key insights include how the Metaverse will survive post COVID since COVID certainly accelerated virtual experiences as more people realized just how important technology was in their everyday lives. The other key insight is how the metaverse is very community-centric and It’s safe to conclude that businesses that create the most immersive, interactive environments are the ones who will build the strongest communities. Finally, Catheon Gaming ended up doing consulting work with Allianz.
Article link : https://www.entrepreneur.com/en-au/technology/is-metaverse-the-future-for-business/441989
What does SENTR3 do : Sentr3 offers a proprietary token-gating platform and tailored services for businesses and creators who wish to seamlessly create Web3 experiences that can be adopted by technical and non-technical users at the scale required by your use case or idea.
What was the aim of the campaign? : Sentr3 aims to build the best post-mint utility infrastructure for businesses, brands, and creators that deploy tokens and NFTs. They believe in a future where interoperability within different blockchain networks, including layer 2s, is key. Sentr3 move forward with the belief that within the next 10 years, most organizations, brands, online entrepreneurs, and consumers will have moved away from centralized stakeholder structures to fully decentralized stakeholder structures governed by tokens, NFTs, blockchains, and protocols. And as such, they wish to be in the center of it all when this happens.
What was the topic? Their chosen topic was “ How Utilities Are Essential In Differentiating NFT Projects and the chosen media outlet was Entrepreneur.com
Who was involved? We got Sentr3 interviews with the biggest web3/NFT companies which include Moonbirds, Decentraland and Moonbirds.
Key insights and Takeaways? Sentr3 founder, Paul-Adrien Lamoureux realized that his product was not up to par with the market after the market intelligence gathered from the roundtable and decided to pivot in order to save hundreds of thousands in R&D costs.
Article link : https://www.entrepreneur.com/en-au/technology/how-utilities-are-essential-in-differentiating-nft-projects/440971
What does Vizen Analytics do : Vizen’s supply chain planning software enables enhanced visibility that generates extended forecast accuracy. They offer an advanced supply chain platform that helps automotive suppliers future-proof their supply chains to be more resilient within unpredictable market conditions, by accurately predicting lead times, labor productivity, and future product demand. Saving time and money.
What was the aim of the campaign? Vizen Analytics CEO Greg Foster wanted to nurture his relationship with big automobile manufacturing companies to bring more awareness to Vizen analytics’s solution since auto mobile suppliers have a problem with hundreds of thousands of individual components that need to be available at just the right time on the plant floor to avoid costly line shutdowns.
What was the topic? Their chosen topic was “Auto Suppliers Face Difficult Future” and the chosen media outlet was Yahoo Finance.
Who was involved? We scheduled in meetings with 8 executives including Roger Jolis, VP Product Management at HARMAN International ($6.9bn), John Stewart, Partner at MiddleGround Capital, Arnd Franz, CEO at LKQ Europe ($6.1bn), Jim Moise, VP of Global Supply Chain at Modine Manufacturing ($1.8bn), Aicha Evans CEO at Zoox ($35m), Neşet Fatih, CFO at Anadolu ISUZU ($183m), Pierre Boulet, CEO at Novares Group ($1bn), Armin Kech, CEO at Calsonic Kansei Corporation ($1.9bn)
Key insights and Takeaways? Some the key insights include suppliers that recognize supply chains can only ultimately improve with better forward visibility on vehicle demand. Many are still using old demand forecasting solutions which are not able to anticipate disruptions and variables in specific regions and by product lines. A lot of the executives believe many Tier 1 suppliers will need to invest in advanced forecasting technology to run lean organizations in the future
Article link : https://finance.yahoo.com/news/auto-suppliers-face-difficult-future-140000911.html
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